Del Taco Shrimp and Beef Burrito
 | |
| Type | Subsidiary |
|---|---|
| Industry | Restaurant |
| Genre | Fast casual |
| Founded | September 1978 (1978-09) |
| Founder | Felix Stehling |
| Headquarters | San Antonio, Texas United States |
| Number of locations | 142 corporate, 6 franchise |
| Key people | Ulyses Camacho (COO) |
| Products | Tex-Mex nutrient and margaritas |
| Revenue | 297,470,000 United States dollar (2019)  |
| Parent | Yadav Enterprises, Inc. |
| Website | www |
Taco Cabana is an American fast coincidental eating house chain specializing in Tex-Mex cuisine. It is a wholly-endemic subsidiary of YTC Enterprises LLC, and headquartered in San Antonio, Texas. As of January, 2022, Taco Cabana has 148 locations throughout Texas and New Mexico.[1] Taco Cabana is recognized for its "pink" restaurants and semi-enclosed patio dining areas. Many card items are handmade daily on-site, in open-display cooking areas.
History [edit]
Formation of the eatery chain [edit]
Taco Cabana was founded by Felix Stehling in September 1978 with its first restaurant at the corner of San Pedro and Hildebrand Avenue in Midtown San Antonio.[2] Stehling purchased a vacant Dairy Queen because the family needed boosted parking space for their pop bar beyond the street, the Crystal Pistol. Stehling decided to open a taco stand. The open-air design of the existing structure led to the "patio cafe" concept that defined the chain's subsequent locations. Felix Stehling's wife, Billie Jo Stehling, created the décor and interior theme for the restaurant concatenation. After finding all of the patio article of furniture stolen following the beginning nighttime of business, Stehling decided to keep the identify open 24 hours.[iii]
The eating house focused on fresh foods, rather than pre-packaged or pre-prepared foods. The eating house served beer and margaritas, staying open up 24-7 and allowing takeout orders. As the business grew, Stehling asked his two brothers to help expand the concatenation throughout San Antonio. It soon grew to 9 restaurants. In 1986 the brothers left the company, later differences in opinion on how to manage the business organization.[iv]
In 1990, Taco Cabana began expansion into neighboring states and continued its growth throughout Texas. Richard Cervera became president of the visitor in 1990, implementing a plan to franchise the brand.[four]
IPO and imitators [edit]
In the late 1980s and early 1990s, the success of Taco Cabana encouraged imitators such as 2 Pesos. In January 1987 Taco Cabana filed a suit against Ii Pesos for allegedly duplicating Taco Cabana'south branding style. Ii Pesos lost the case and appealed, and in 1992 the Supreme Courtroom ruled in favor of Taco Cabana and awarded the visitor $3.vii one thousand thousand in damages.[4]
In 1992 Taco Cabana went public with its first stock offering, and concluded the year with 17 restaurants.[4] In January 1993 Taco Cabana announced that it was purchasing cash-strapped Two Pesos' restaurant assets in substitution for 940,000 shares of Taco Cabana stock, valued at approximately $22 1000000.[5] For $30 meg, the sale[vi] included all thirty San Antonio restaurants of Two Pesos.[four] Taco Cabana converted virtually Two Pesos locations into Taco Cabana restaurants, airtight others and sold the associated Shortstop Hamburger chain.
Taco Cabana sales hit a high in 1994 at $127 million. That year, Stehling decided to resign as chairman and was succeeded by Cervera. Despite the rise in revenues the company saw while Cervera was in charge, stock prices for Taco Cabana drastically dropped, and Cervera resigned in 1995 and was replaced by Stephen Clark.[iv]
Business organisation model alter and buy [edit]
In 1995 Cervera resigned as president for a position with the House of Blues,[4] remaining chairman and CEO.
Stephen Clark was appointed both COO and president. Clark began an evaluation of Taco Cabana's operations with his own management squad. He closed several of the company-endemic restaurants, restructured some of the franchisee debt, sold assets not related to restaurants, and slowed the expansion. In 1996, Taco Cabana introduced a new type of restaurant to the Dallas-Fort Worth surface area, reminiscent of an onetime Mexican cafe. It featured a rounded front end, dirt tile roofing, aged woods paneling and stainless steel counter tops. Customer visits and profits increased, with plans to extend the designs to new restaurants.[iv]
Acquisition by Carrols [edit]
Taco Cabana had spent around $thirty 1000000 on brand image by 2000, and while profits had grown, stock toll remained low. Clark began looking at sale options. In 2001 the company became privately held equally a wholly endemic subsidiary of Carrols Restaurant Grouping. After the acquisition, Clark left the visitor[4] and was succeeded by Mike Biviano.
In 2001 it introduced its Mexican grill concept, including made-to-order grilled beefiness, chicken, pork and shrimp. Throughout 2002, the franchise closed seven stores in the Phoenix, Arizona area, but Taco Cabana proved assisting. In 2003 Taco Cabana began creating a new restaurant paradigm with an 8-foot char-grill.[4] That year Taco Cabana opened ix new restaurants. In 2004, it marketed the concept of fresh food and San Antonio heritage. From 2004 through 2005 Taco Cabana added 5 more than restaurants.
The franchise operated 120 restaurants in 2005.[iv]
Fiesta Eating house Group [edit]
In 2012, Carrols spun off the Taco Cabana brand and its sister make Pollo Tropical to institute Fiesta Eating house Group, Inc. – a public-traded company of its own. As of October 1, 2012, it operated 160 restaurants. In December 2012, Fiesta appear that would be moving the location of its headquarters to Addison, Texas, with plans to grow substantially over the next two years.[x] Subsequently that year, the founder, Felix Stehling, died at the age of 87.[9] In January 2016, Fiesta had 162 visitor-owned and six franchised Taco Cabana restaurants. In February 2016, there were plans to open up up to ten new Taco Cabana restaurants in Texas, adding to the 164 company-owned stores and 6 franchised ones.[eleven] In 2017, the store saw some declines in sales in the second quarter, which Fiesta attributed to less marketing. As of July 2017, it had 176 Taco Cabana stores.[12] On Jan 14, 2020, it was appear that Fiesta Restaurant Group will be closing 19 Texas Taco Cabanas immediately, citing - "eliminate all stores with significant losses".[xiii]
Renovations [edit]
A Taco Cabana location in Dallas, Texas.
In 2012, Taco Cabana began renovating its restaurants across the system. The new design featured decorative metallic "estrella" (star) lights hanging from the ceiling, papel picado accents throughout and big street-life photos from Mexico decorating the walls.[7]
Acquisition by Yadav [edit]
In Baronial 2021, Yadav Enterprises, Inc. finalized a deal to buy Taco Cabana from Fiesta Restaurant Grouping, Inc. in a deal reportedly worth $85 meg. Fiesta cited the reason for the sale beingness to focus on the Pollo Tropical brand.[8]
Menu and ordering [edit]
All Taco Cabana restaurants have a drive-thru. Some eating place locations are open 24 hours. For well-nigh of the concatenation'south history all locations were painted in the visitor'southward signature pink. Taco Cabana is known for its interior, semi-enclosed and patio dining areas. Most menu items are handmade daily on site in open display cooking areas, including fajitas on an open-flame grill and tortillas made in-firm.
In 2002, information technology temporarily introduced flautas to the menu, which were then fabricated permanent after they proved popular. In 2003, Taco Cabana introduced the "premium bowl," a precursor for salads and bowls on the bill of fare. In Apr 2004, Taco Cabana introduced the Dozen Breakfast Tacos Box, a promotion that proved pop plenty to go permanent. During 2006 through 2010, new products were tested, including the Shrimp Tampico and grilled pupusa. Taco Cabana has introduced a number of temporary items since then - some condign permanent items- with steak street tacos added in December 2010, brisket tacos added in Apr 2011, sopapillas and flan in June 2011, and shrimp in February 2013.
In 2012, the company's chefs were experimenting with street food.[9] In 2015, Taco Cabana began utilizing an online mobile ordering app.[x] In January 2018, the chain began offering sure breakfast foods all twenty-four hour period.[xi] The chain continues to showcase a variety of alcoholic beverages, including its signature $2 margaritas.[12] In March 2018, the concatenation brought back Texas smokehouse brisket. It continues to have taco boxes with a dozen tacos of various sorts, with all breakfast tacos available in the mornings and several breakfast tacos available all-day.[13] It sells some of its hot sauces as of 2017.[14]
In mid-March 2020, all of the restaurants abandoned their in-shop dine-ins and began take-away service caused past the COVID-19 pandemic. By June, some allowed outdoor dine-ins, and by early on 2021, all Taco Cabana dining rooms and patios were open up for guests.
Programs [edit]
Taco Cabana has its own App where guests can find TC locations and order online for commitment or pick-upwards, including margaritas and other alcoholic beverages. TC as well has a loyalty rewards program called MYTC! where guests who sign-upwardly can receive valuable offers and Brand news as well accrue points for hereafter food purchases.
Clemency work [edit]
In Texas, Taco Cabana has been involved with several local armed forces organizations, and the Brand offers a daily xx% discount in-eating house/drive-thru for those in the war machine (excluding alcohol and gift card purchases).[xv]
Over the years, TC has supported many fundraisers and charities beyond Texas including the Warrior and Family unit Back up Center (WFSC) at the Brooke Army Medical Centre, the Boys and Girls Clubs of Texas, the National Kidney Foundation, Susan G Komen, Eva'southward Heroes and in 2021 hosted a Halloween Treats For A Cause fundraiser for local marketplace food banks.[sixteen] Since 2010 Taco Cabana has hosted Taco Treat fundraisers for the WFSC.[17]
In add-on to the daily 20% discount in-restaurant/bulldoze-thru for military personnel, Taco Cabana also offers a daily 20% discount for senior citizens and students – both with valid IDs.
See also [edit]
- Two Pesos, Inc. v. Taco Cabana, Inc.
- Two Pesos
- List of Texas companies (T)
- List of Mexican restaurants
References [edit]
- ^ "Visitor Information". Retrieved Dec 24, 2014.
- ^ Morton, Neil (December 11, 2012). "Stehling, Taco Cabana founder, dies at 87". San Antonio Express-News . Retrieved January 5, 2013.
- ^ Ayala, Elaine (May 9, 2011). "Stehling created Taco Cabana décor". San Antonio Express-News . Retrieved January 5, 2013.
- ^ a b c d e f one thousand h i j k Taco Cabana History, Funding Universe
- ^ Ruggless, Ron (January 25, 1993). "Taco Cabana buys rival Two Pesos". Nation's Eating place News.
- ^ "Ailing restaurant chain to auction Mexican, Italian eateries", Houston Business Journal, Allison Wollam
- ^ "Taco Cabana Opens in San Antonio with Remodeled Look", QSR Magazine, May 29, 2012
- ^ Santana, Steven (August xviii, 2021). "Texas-based Taco Cabana officially under new ownership in $85 million deal". Houston Chronicle . Retrieved September 2, 2021.
- ^ "Taco Cabana enquiry chef develops street foods", My San Antonio, Jeremy T. Gerlach, July seven, 2012
- ^ "Taco Cabana unveils new mobile ordering app", Korri Kezar, Dallas Business concern Journal, September three, 2015
- ^ "Taco Cabana Introduces All-Day Breakfast Tacos", Dennis Foley, January 4, 2018, KTSA
- ^ "Taco Cabana celebrates Margarita Day with all-day happy hr today", KHOU, Feb 22, 2019
- ^ "Texas smokehouse brisket arrives at Taco Cabana", KFOX14, March 22, 2018
- ^ "Taco Cabana now selling hot sauces at H-E-B", Addie Broyles, Feb 10, 2017, Austin360
- ^ "Taco Cabana to Nowadays Check to Warrior and Family unit Support Heart Thursday, Jan. x"
- ^ "Wounded Warrior center to do good from Taco Cabana donation", San Antonio Business organisation Journal, James Aldridge, January 10, 2013
- ^ "Taco Cabana Is Giving Away Complimentary Tacos Today", Katharine Shilcutt, Houstonian Magazine, October 6, 2015
External links [edit]
- tacocabana.com
- "Tempest in a Taco" Texas Monthly, October 1988 by Pecker Crawford (link requires registration)
Source: https://en.wikipedia.org/wiki/Taco_Cabana
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